When I say that logos are the some of the most challenging projects I take on, it sounds strange. When compared to other design work like websites, book layouts, and newsletters, the complexity of logo design doesn’t seem like that big of a deal.
What is often seen as simplicity in a logo is the result of a series of complex decisions — color, typography, perspective, proportion, and more. While these are all part of any design project, they all must work together in a condensed form. Nuance is key. Will the logo work in grayscale? Will it look good across a wide array of uses — web, print, signs, big, small, and everything in between?